Content Strategy and Writing

I have more than 7 years of experience as a content strategist and copywriter. As a content strategist, I work to understand client goals and create a content plan to helps them achieve those goals. I also create custom content

Data Analytics

At heart, I am a story teller. But I believe that it takes more than words to tell a good story in business. Data can help to tell the story. Whether it is understanding an employee’s performance or looking at

Lighthouse in Maine

Leadership

I recently was promoted to a management role, where I manage a team of 13 writers.  Now, I get to take the skills I learned in an informal leadership role at work and put them into practice in my new

About Me

About Me

I’m a writer living in Minneapolis. Currently, I’m managing a team of writers at FindLaw. I’m also a non-practicing, New York attorney. Things I love: Books that I can’t put down Scary movies that get my blood pumping Tricky puzzles

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Quotes I Love

There is nothing permanent except change.

Heraclitus

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.

David Ogilvy